Backlinking is an integral part of the work of an SEO. It is a technique of acquiring links aimed at improving its natural referencing. Auditing the situation of your backlinking is therefore almost as important as analyzing your site itself when you want to be more visible on search engines. But how to proceed?
Find The Right Tool.
First of all it is important to find a good tool that allows you to properly list your backlinks. The best is to opt for paid but more reliable solutions. This is particularly the case of Majestic Seo or Ahrefs. Free solutions are generally to be avoided because they are not exhaustive and not very precise. On the other hand if you do not wish to invest in a subscription, you can all the same via your Google Webmaster Tools account have all the information relating to the sites which make links towards your site, but these will be more limited.
The Number Of Backlinks
Many customers wonder what the ideal number of backlinks is for a good SEO of their site. In reality the question is not posed exactly in these terms. If this is indeed a major ranking criterion in Google’s search algorithm, it is important to look at what context we are in (sector competitiveness? Domain age and history? Brand awareness). Moreover, more important than the number of backlinks, the number of referring domains will provide you with a more reliable indicator to assess how you position yourself in relation to your competitors. The important thing is always to locate yourself in a specific environment.
The Quality Of The Backlinks
In addition to the notion of quantity, it is especially important to look at quality, in order to know where your backlinks come from. If you realize that most of the sites that link to yours are not in the same theme, are in another language or have no quality in terms of interest for the Internet user who visits them, you can consider that these are harmful links for your SEO. Indeed a good backlink is a backlink which can have relevance for the person who clicks it. In this case it will be interesting to remove the bad links in question. As you buy backlinks you can have the best deal now.
- The ideal being of course to obtain links from authoritative web actors in your sector and enjoying good notoriety from Internet users.
Ventilation Of Anchors
Maybe you know it or not, but backlinks should not be done in any way on your site, there are rules to follow in order not to arouse the vigilance of search engines! The first is to not build the bulk of your backlinks with exact anchors. That is to say by making links on the keywords on which you want to position yourself. Better to diversify your anchor profile to give a “natural” air to your link profile. The most used anchors for your backlinks should ideally be placed on the name of your site or your brand. Otherwise, watch out for over-optimization and Google penguin!