Email marketing is still the easiest and cheapest way to develop your relationships with customers. Therefore, it is important to have an e-commerce platform that easily integrates with automatic email sending tools.
You can invite your buyers to register on your page to receive news about your store in exchange. Another idea that can help you increase your sales in the long term is to offer discounts to people who re-sign up because they can receive quality content until they feel comfortable with it. Buy something in your store. With Salehoo you can find the best choices now in getting your customers also.
Responsive design site
Responsive design adapts to the different screen sizes of mobile devices, such as smartphones and tablets. This feature is required not only for e-commerce, but also for any web page, as it has a direct impact on the experience of millions of users who have access to the Internet via mobile devices.
Multiple payment options
The same goes for stores that only accept cash payment. So make sure your buyer has as many payment options as possible, to avoid losing a conversion due to not offering them any form of payment .
What are the types of e-commerce platform?
Open Source platform
Open source platforms are open source systems whose functionalities and layouts can be modified according to the merchant’s needs. Under this model, there are no license fees or monthly expenses, which is good for the entrepreneur who doesn’t have to invest a lot of money. However, to get the most out of these platforms you need to have programming skills.
While the non-free platform works in contrast to the open source system, i.e. the entrepreneur does not have access to the source code of his page and can only customize what the platform allows, generally the functionalities linked to the visual of the page.
Despite this limitation, it is the best option for novice entrepreneurs, as the platform takes care of all the technical part of your e-commerce and you can focus on more practical issues, such as inventory management.
The platform uses cloud computing to provide the infrastructure necessary to build your virtual store. According to this model, the store, as well as its data, does not belong to the merchant, it is as if you “rent” a space to make your products available.
In the case of a licensed e-commerce platform, the entrepreneur purchases a license to use the source code developed by other people. It is the best option for companies that have a team with technical knowledge to take care of the construction and maintenance of the virtual store.